direction, branding, web, interactive, Branding
Potaco website
Project overview
PoTaco is a modern restaurant brand that reimagines traditional tacos with playful, unexpected ingredients and bold flavor combinations. The goal of the website is to capture the restaurant’s vibrant energy and approachable creativity through an interactive, visually engaging online experience. The site should balance functionality with fun inviting users to explore the menu, learn the story behind PoTaco, and easily place orders or make reservations.
Design challenge
Develop a responsive website that reflects PoTaco’s quirky personality while maintaining usability and clarity. The design must effectively communicate the brand’s playful yet high-quality food concept, appeal to a wide demographic of casual diners and food enthusiasts, and integrate clear pathways for online ordering, catering, and event inquiries.
This spread highlights the mobile-responsive design for the Potaco website, showcasing how the brand’s visual identity translates seamlessly to smaller screens. I designed each layout to prioritize clarity, easy navigation, and quick access to key actions like finding a restaurant or contacting the team. The floating device mockups emphasize the clean, modern aesthetic while reinforcing a user-friendly experience across platforms. This page demonstrates my ability to design adaptable interfaces and present them in a compelling, professional mockup format.
